P2

P2 Describe the Concept of Social Media for Business

Originally social media was used by individuals to share information amongst friends and family world wide using a range of online tools. Communication can take place almost anywhere at anytime, the digital world is always on. Businesses have adopted the communication abilities of social media and the have adapted it to keep in constant contact with their customers providing information entertainment and communities to engage users.

Facebook is the most popular social media out there followed by Messenger, also owned by Facebook. These sites have slowed down in terms of growth in ages 13-40 due to most people already having Facebook. But people in the age of 50-63 since 2013 have never realy grown and have stayed the lowest out of all the age gaps.

Companies love social media because it's easy for advertising to billions of people all in one place. This is done by posting and sharing updates and relevant things people want to know about. It's more effective or equal to advertise on compared to any platform (example TV and Radio).

Company's love Facebook to advertise on, because it's so easy for big companies to go viral with an ad. Because if it's a product people support people tend to share it and the way Facebook works it will go to friends of friends, so it will spread really fast. But for people who work in film Vimeo may be the sigh that is idea, due to it being home to indie filmmakers. Meaning that is a more specific and close community, idea for finding workers and making a film reel.


Links
http://marketingland.com/online-vs-tv-72-agencies-say-online-video-ads-effective-effective-tv-survey-118854